Case Study / Cosmetic Medicine / Boca Raton
Prestige Aesthetics: Google Ads That Cut Cost Per Conversion 87%
How SEO Smooth optimized a Boca Raton cosmetic medicine clinic's Google Ads to slash ad spend and conversion costs while a faster landing page lifted conversions.
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A cosmetic clinic paying too much per conversion
Prestige Aesthetics is a center for beauty cosmetic enhancements and wellness operating in Boca Raton, Florida. The clinic was running Google Ads but spending too much overall, with conversion costs higher than they needed to be.
The goal was clear: bring down total ad spend and cost per conversion without losing results, and make the landing page work harder so more of the traffic the clinic paid for actually converted.
Tighter campaigns and a faster landing page
SEO Smooth optimized the Google Ads campaign and the page it sent traffic to, working both sides of the conversion.
Campaign Optimization
Our Google Ads services optimized the clinic's campaign to reduce total ad spend and cut conversion costs, focusing the budget where it actually performed.
SEO & Page Speed
We optimized the campaign landing page according to SEO best practice, which increased conversions and improved Page Speed scores so paid traffic converted at a higher rate.
Far more efficient paid search
Lower Cost Per Conversion
Campaign optimization cut the clinic's cost per conversion by 87%.
Reduced Ad Spend
Total ad spend dropped by 95% while the campaign kept driving conversions.
Better Landing Page
A faster, SEO-optimized landing page improved Page Speed scores and lifted conversions.
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