Case Study / Gun Store / United States
Arsenal Engineering: Technical SEO for Gun Stores That Lifted Sales
How SEO Smooth used technical SEO and content to drive a surge of organic traffic for an online retailer of custom-fitted firearms, turning new visitors into sales and revenue.
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An online firearms retailer that needed organic reach
Arsenal-Engineering.com is an eCommerce provider of custom-fitted firearms in the U.S. Their products were strong, but they needed more organic visibility to reach buyers actively searching for custom firearms online.
They came to SEO Smooth to grow organic traffic and sales. Our team focused on a technical SEO build that would surface the site for high-opportunity keywords and convert that new traffic into customers.
A technical SEO and content build for an eCommerce store
We tuned the site's technical foundation, structured its content, and earned new authority so it could rank for the searches that drive firearm sales.
Site Speed & Delivery
We improved the delivery of CSS and JavaScript, set up site caching, and optimized and compressed images so the store loaded fast for shoppers and search engines alike.
Structure & Metadata
We enhanced content with well-structured H tags and optimized meta titles and descriptions, gaining traction for high-opportunity keywords across the catalog.
New Pages That Rank
We created new content built around the terms buyers were searching for, giving the store more ways to be found by high-intent shoppers.
Backlink Building
We built new backlinks to strengthen the site's authority, compounding the gains from the technical and on-page work into a generous lift in organic traffic.
More traffic, more sales, more revenue in 3 months
Organic Traffic
Technical SEO, structured content, and new backlinks combined to surge organic traffic in the first three months.
Total Sales
That new traffic converted into 120 sales over the first three months, plus 68 contact form leads.
Revenue
More organic shoppers and more sales delivered a noticeable bump to revenue for the firearms retailer.
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