Case Study  /  Pest Control  /  United States

Protek America: Pest Control SEO That Drove Traffic and Calls

How SEO Smooth used technical SEO to grow organic traffic and phone calls for a contractor offering pest control, landscaping, lighting, and plant and tree nurseries.

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244%
More Organic Traffic
57%
More Calls in Year One
Year 1
Time to These Results
4
Service Lines Promoted
Seo Smooth Toucan In the first year, technical SEO drove a 244% increase in organic traffic for Protek America, which lifted calls by 57% and brought in more leads.
The Challenge

A multi-service contractor that needed more leads

ProtekAmerica.com is a contractor specializing in landscaping, pest control, lighting, and plant and tree nurseries. With several distinct service lines, they needed more of the right people to find their website and pick up the phone.

They came to SEO Smooth to increase traffic and turn that visibility into leads. Our team focused on technical SEO to surface the site across its service lines and drive more calls.

What We Did

Technical SEO built to drive traffic and calls

We focused on the technical foundation that helps a multi-service contractor get found and chosen by local searchers.

Technical SEO

A Stronger Foundation

Our technical SEO services improved the way the site was built and served, helping Protek America earn more organic traffic and reach more potential customers.

Service Visibility

Found Across Every Service

With landscaping, pest control, lighting, and nursery offerings, we worked to surface the site for the searches behind each service line so no part of the business was left invisible.

Lead Generation

Traffic That Calls

More organic traffic translated into more phone calls, turning search visibility into real conversations and leads for the contractor.

Ongoing SEO

Results That Built Over a Year

Our work compounded across the first year, growing both traffic and call volume month over month for Protek America.

The Results

More traffic and more calls in year one

+244%

Organic Traffic

Technical SEO drove a 244% increase in organic traffic to the Protek America website over the first year.

+57%

Phone Calls

That added visibility lifted calls by 57% in the first year, bringing more leads to the business.

Year 1

Time to Results

Both the traffic and call gains were achieved within the first year of work, across all four service lines.

First-year results: organic traffic up 244% and phone calls up 57% for a contractor spanning landscaping, pest control, lighting, and nurseries.

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