Case Study / Catering & Events / South Florida
South Florida Events: Catering SEO & Paid Ads That Grew Revenue
How SEO Smooth built a full digital marketing strategy for a South Florida catering and event planning company, combining organic SEO, paid ads, and local presence to grow sales.
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A reputable caterer struggling to grow online
South Florida Events is a reputable catering business offering food and event planning for weddings, business parties, and social gatherings. Despite a solid reputation, they had trouble growing their clientele in the competitive South Florida market.
They contacted SEO Smooth to increase sales and diversify their clientele. Their earlier digital marketing attempts brought in little to no revenue, so they needed a strategy that would actually convert.
A full strategy across organic, paid, and local
SEO Smooth built a thorough digital marketing plan combining organic SEO, paid ad campaigns, and local presence to make South Florida Events easy to find and easy to choose.
Keyword Research & Optimization
We ran thorough keyword research to find the most valuable search terms, then optimized the website's content, metadata, and images so customers could find the company when searching for event planners and caterers in South Florida.
Authority-Building Content
We developed high-quality, informative content on catering and event planning for the blog and social channels, establishing the company as an authority and attracting more organic traffic.
Google & Facebook Campaigns
We built and managed targeted paid campaigns on Google Ads and Facebook Ads to reach a wider audience and drive leads, continuously optimizing for maximum ROI.
Google Profile & Citations
We optimized their Google Business Profile and built high-quality local citations across directories and review sites, improving visibility in the local market.
More visibility, more leads, more revenue
Revenue Growth
The combined strategy lifted sales, with the website driving more leads, a high conversion rate, and tens of thousands of dollars in revenue per month.
Peak Monthly ROI
Monthly ROI ranged from 400% to 1,200%, exceeding the company's expectations across organic and paid channels.
Now Online
Online revenue went from virtually nothing to 33% of their business, building a strong digital presence in a competitive market.
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