As a medical spa business owner, you probably didn’t get into the health and beauty business because you wanted to learn SEO (search engine optimization). Most med spa owners have a passion for providing a relaxing spa experience, while helping customers with their Coolsculpting, PRP hair treatment, tattoo removal, and other cosmetic beauty needs. Worrying about keywords, website issues, and Google Ads can take away from providing the best experience to clients who walk through your doors. And yet, SEO and PPC marketing are the most effective ways to get new clients to use your services.
The Importance of SEO and Google Ads
Online competition for med spas is fierce, even for local traffic. Today, people have a lot of choices when it comes to Botox® injections, IV-therapy, laser hair removal, or other cosmetic procedures. Using effective SEO and Google Ad strategies will guarantee your business a steady stream of customers.
Search engines like Google and Bing look for websites that provide high-quality information relevant to search inquiries. Your website must be structured to provide a positive user experience and contain enough content and keywords to rank your site high in search results. Otherwise, you simply won’t be found.
To choose good keywords, you have to know what potential customers are searching for and what your competitors are bidding on. You must then use those keywords to create engaging content on your website and combine that with Google Ads to help drive traffic. Once everything is set in motion, you’ll be amazed at how quickly the leads come in. Without SEO and Google Ads, customers will have no way of finding your website except occasionally by chance or through cold-calling or other out-dated marketing tactics.
How to Do SEO for Your Med Spa Business
Here are a few tips to start your SEO journey:
- When researching keywords, start with the names of popular services. For example, Emsculpt, Trusculpt, miraDry, microblading, and MOHS micrographic surgery can be combined with search terms like “near me” and “pricing” to give you a starting list of keywords.
- Add target keywords to title tags and paragraphs on your website to help search engines correctly index your site’s content.
- Create a blog and post at least once a month. This will add value to your site that will attract new customers looking for information.
- Create a Google My Business page (if you haven’t already) and keep it updated.
- Be consistent with getting customer reviews. When a customer reviews your business on Google, Yelp, or social media, it helps your business gain exposure and creates trust in prospective leads.
Using Google Ads to Beat Out the Competition
Chances are, your competition already has a Google Ads strategy and is bidding on strong keywords. But that doesn’t mean you can’t compete. There are a ton of options for using Google Ads and it’s important to have a solid game plan to avoid spending money on PPC marketing with no results.
Google Ads isn’t as simple as creating a blurb about Exillis body contouring or woman rejuvenation, inserting a few keywords, and making your ad live. You need to know what keywords are worth paying for, where your ads should show up online, what time of day to run them, how to target local searchers, when to use call-only…the list goes on. Tackling this by yourself is extremely time-consuming.
We’re an SEO Company focused on South Florida, with the expertise to grow your sales and leads. Google Ads and SEO can have a major positive impact on the success of your medical spa, but it’s important to choose a professional search marketing company that understands search engine algorithms and can consistently provide tangible results.
Guaranteed Leads Within 6 Weeks
Whether your medical spa offers a few select services like facials and brown spot removal, or provides in-depth help like Cellulaze for cellulite reduction or fractured laser resurfacing, our strategies are custom-built for what you need. We evaluate your organic visibility, existing keyword rankings, current advertising, and future search engine goals to create a targeted plan that guarantees results. No more frustration or feeling overwhelmed with online marketing. You’ll get tangible results in just 6 weeks to help grow your business.
We use a variety of SEO strategies – from local ads to social media – and combine that with Google Ads placement. We also create monthly reports that include all of your website’s key metrics (conversions, sales, traffic, rankings) and provide a detailed account of what was accomplished.
And we have successfully worked on multiple campaigns for all major (and minor) med spa service available. SEO and Google Ads is perfect for getting leads for services like:
- IV-therapy (you’ll get dozens of IV-therapy leads from $10-$30 each)
- Tattoo Removal
- Facials and Chemical Peels
- Botox® Cosmetic Injections
- PRP Hair Treatment
- Laser Hair Removal, and more
SEO and Google Ads are the best ways to drive traffic to your site and ensure a steady stream of new customers. We’ll create the best marketing strategy to meet your med spa business needs, with guaranteed results.
Give us a call today at 561-396-2196 or send us a message. We’re ready to get started!